MLB Official Pop-Up Store debuts in London

Wed 21 Sep 2016

Major League Baseball (MLB) has opened its first stand-alone store in Europe, with a retail location in Covent Garden, London. As the Postseason pennant races tighten down the stretch, the MLB Official Pop-Up Store will debut with a full spectrum of clothing and memorabilia from all 30 MLB Clubs.

MLB Shop London

Private Shopping Night

To celebrate the opening of the store BaseballSoftball​UK have teamed up with Major League Baseball and will host an after-hours private shopping event on Tuesday, 11 October. As well as drinks and finger-foods, those attending will be entered in to a prize draw to win one of 10 free 1-year subscriptions to

There will be two times to choose from - 19:00 and 20:00 and spaces are strictly limited to 20 people per session. To attend one of the session you must pre-register here.

No purchase is necessary to be entered in to the draw but you must be present on the night to be eligible to win.

Official Merchandise

A broad collection of official MLB merchandise will be available marking the first time that European fans can shop at a retail location featuring authentic on-field caps, jerseys, t-shirts, baseball equipment and other merchandise all in one place.  The collection will include New Era caps, Majestic Athletic game jerseys and fan gear, Wilson Sporting Goods baseball gloves, Louisville Slugger bats, Rawlings baseballs, Stance socks, and Herschel bags.

MLB Shop LondonIn addition to the items available on the shelves, fans visiting the new MLB store can personalise their jerseys on-site with the name and number of their choice. They can also try a virtual reality headset with MLBAM technology that allows fans to experience live action, up close and personal, from the field. It’s through VR that fans will feel as though they were standing near home plate at Petco Park in San Diego, CA – home of the Padres.

Fans that visit the store can also enter several contests to win official MLB prizes, including tickets to Games 3 and 4 of the 2016 World Series with all flights and hotels included.

The MLB store, which will remain open through the end of 2016, features exposed brick walls and dark wooden fixtures reflecting MLB’s heritage bringing the look and feel of an authentic MLB ballpark experience to UK’s capital city.

The pop-up store, located at 78B Long Acre, Covent Garden, is open to the public Monday-Sunday 10:00 – 19:00.

MLB Survey

As someone who is passionate about baseball and softball in the UK, Major League Baseball would like your opinions on how you experience the games you love.  By taking this 5-minute survey, you will be giving Major League Baseball valuable insights into how they can improve the experience of fans in this part of the world. 

To say “thank you” for your time and input, MLB will be randomly selecting two respondents from the UK to win an official Majestic jersey and New Era cap from their favourite MLB teams. To enter this draw, simply complete the survey in the link below by 27 September 2016 and provide your email address at the end. 

Note: your email address will be used solely for this contest and will not be shared or used for any other purposes by MLB or its partners. There is a maximum of one contest entry per survey respondent.


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