Our Purpose

BaseballSoftballUK is the national development and performance agency for baseball and softball in the United Kingdom. BaseballSoftballUK is the accountable body for safeguarding baseball and softball, and for government investment from UK Sport and Sport England into the sports. The agency’s purpose is to increase participation, make the sports even more inclusive, improve the overall playing experience and drive elite performance of the national squads, working with and through the National Governing Bodies – the British Softball Federation and British Baseball Federation.


Our Vision 

Our Mission 

More people playing baseball and softball in more places through: 

Targeted participation growth 

Talent development 

Efficient grassroots support services 

Organisational sustainability 



BSUK is presently engaging with Sport England to secure investment for 2022-2027 and has received an early indication of being successful in its application.

The forthcoming award, if granted, will acknowledge BSUK’s critical role as a System Partner and one of just ~130 key organisations, in aligning with Sport England’s Uniting the Movement strategy to increase activity levels, especially across under-represented communities.

As part of BaseballSoftballUK’s goal to achieve greater financial sustainability in the future, the company increased the size of the Fundraising & Partnerships team in 2019, with the goal of increasing the company’s non-funding revenues.



The Company

Incorporated in May 2007, BaseballSoftballUK Ltd is registered in England and Wales as a not-for-profit company limited by guarantee.

Registered office: BaseballSoftballUK Ltd, Home Plate, Farnham Park, Beaconsfield Road, Slough SL2 3BP.

Registered company number: 06258953

Companies House Listing