The Great Britain Women’s National Team Programme and the British Softball Federation are excited to announce Player Packs as the programme’s Official Performance Nutrition Platform Partner.

Player Packs will supply the Great Britain Women’s Senior National Team at the 2024 Women’s European Softball Championships, which will take place from 1-7 September in Utrecht, The Netherlands.

Player Packs are the UK’s all-in-one Performance Nutrition platform who exist to save athletes from all sports, time, effort, and cost, by bringing their customers a consolidated solution empowered by their smart and simple online platform, which also gives their customers the convenience of customising their packs to whatever they need no matter their requirements or budget, and subscribing to their services to get even more value.

The products that their customers invest in to improve their performances include: Energy Gels, Tapes, Drinks, Supplements, Snacks and much more which are all used to enhance performance in the core areas of hydration, energy, and recovery which help turn marginal gains into massive wins. Player Packs provide many household brands on their platform which include the likes of: Lucozade, VitaSport, iPro Hydrate, Sporttape, and more, and they stock products which are ‘Informed Sport’ approved to ensure the products are compliant with anti-doping rules and regulations.

Player Packs has provided the Great Britain Women’s Senior Team with specifically designed hydration, energy and recovery packs as they prepare for the Women’s European Softball Championships.

Additionally, Player Packs have offered all athletes in the Great Britain Women’s Softball programme a 15% discount on any items stocked by the company to further enhance training and elite performance as the programme works towards qualification at the 2028 Olympic Games.

 “Nutrition, hydration and recovery are incredibly important elements of the performance process; having Player Packs provide everything our athletes need for that process allows us to spend more time focused on training and competition,” said Great Britain Softball Head of Performance Gary Anderson. “Elliot has created a great resource for high-performance teams and athletes that we are excited to take advantage of now, and as the programme progresses towards the 2028 Olympic Games.”

Player Packs founder Elliot Smith commented, “Player Packs are a dedicated sports platform from right here in the UK, and we are thrilled to partner with Great Britain Softball not just because of our heritage, but also to partner with one of the fastest-rising programmes in all of global softball. We are excited to support the team at this year’s European Softball Championships, and as they build toward Olympic qualification and the games in 2028. We wish GB Softball all the very best of luck on their journey which we are honoured to be part of, and we enter this authentic partnership with the hope and desire that we both make history together – Let’s go GB!”

Great Britain Softball Olympic Head Coach Tara Henry added, “For our athletes to be at their best, they need to have the best products for their nutrition and care. Player Packs provides us with those solutions, in an all-in-one, Informed Sport-compliant system that allows our team to focus on their on-field performance. We are excited to have Player Packs’ support for the European Championships and beyond.”

For more information about Player Packs, please visit https://playerpacks.co.uk/.

The Great Britain Women’s Senior National Team starts their UK-based training camp today before travelling to The Netherlands for the 2024 Women’s European Softball Championships from 1-7 September in Utrecht. As part of training camp, the team will host an open training session free for the British softball community on Wednesday, 28 August at The 108 in Brent Cross (NW2 1LT) from 6-8 PM. All are welcome to attend, train with the team, and hit in the batting cages, with a post-session autograph session to close.

All of the games at the 2024 Women’s European Softball Championships can be watched on softballeurope.tv, with a full-tournament package available for 29.99 EUR. Tickets for the Championships are available at store.ticketing.cm.com/softballchampionships2024

Follow the Great Britain Women’s Team on social media @GBWomenSoftball on Facebook, X, Instagram, and TikTok, and on the British Softball Federation website, britishsoftball.org.

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Contact:

Chris Knoblock

Press Officer, Great Britain Softball
E. chris.knoblock@bsuk.com
P. +44 7376 297751