To celebrate the MLB World Tour: London Series, schools, clubs and organisations across the UK have been awarded the official ‘Inspired By London Series’ logo in recognition of their role in the MLB London Series Legacy programme. This page outlines ways you may wish to use the ‘Inspired By London Series’ logo including usage guidelines and other advice which you may find helpful.

What is ‘Inspired By London Series’?

The ‘Inspired By London Series’ logo allows organisations to communicate their association with MLB and the London Series Legacy programme. It can be used in communications to amplify their work, to be recognised as an official part of the Legacy programme and to link to a wider community of London Series Legacy participants.

How can I use the logo?

Organisations can display the logo in a variety of ways – for example, to promote an upcoming youth session, or in an e-newsletter about their school’s involvement with MLB First Pitch through the Legacy programme, or any other activity that has been inspired by their involvement with the MLB London Series and the Legacy programme.

Some examples are listed below:

  • Social media posts
  • School or organisation websites
  • Online content including videos
  • Newsletters
  • Promotional materials for relevant activity or events, including physical materials such as banners, signage or leaflets

Organisations can also use the hashtag #inspiredbylondonseries in social media posts, and tag @BSUK (X) (Instagram) and @MLBEurope (X) (Instagram) to be a part of the conversation. The more people that share their stories, the more we can see the true impact of the MLB London Series in the UK! However you choose to use the logo, organisations must follow our brand usage guidelines, detailed below. The use of the brand will be monitored to ensure the logo is being used appropriately and within guidelines.

Inspired By London Series

  • Inspired By London Series - Usage Guidelines and Advice (135KB) - Download
  • Inspired By London Series - Digital Assets - Link