Our Board

The Board of BaseballSoftballUK Ltd, based on provisions of the company’s Memorandum and Articles of Association, is made up of a Chair, two Directors appointed by each Federation and up to five Independent Directors who can bring valuable skills to the Board.  The Independent Directors are people who have no direct connection to the BBF Board or BSF Executive, but who can contribute valuable skills and experience to the BSUK Board and bring a different perspective to the challenges we face.

The Board provides policy direction and review for BSUK and for the work carried out by BSUK staff, and meets on a quarterly basis.  But much of the Board’s work is now carried out through subcommittees that meet more regularly and consist of both Independent and Federation Directors.  These subcommittees cover areas such as development strategy, diversity, employment, finance, governance, marketing and the service level agreement (SLA) between BSUK and the Federations.


The Board is committed to making appointments on the basis that no less than 30% of its total membership be represented by either gender, progressing to gender parity and progressing towards achieving greater diversity on the Board.  The Board has also adopted the Diversity Action Plan.

Minutes from meetings of the Board and sub-committees are published in the Company Documents section.

BSUK Chair

Position Vacant


Independent Directors

Chris Greenhalgh

Chris GreenhalghI first experienced baseball at the age of five on holiday in Canada watching the Blue Jays at the SkyDome (now Rogers Centre) in 1991. Then in 2007 I visited my aunt in St Louis and watched the Cardinals at the new Busch Stadium with Albert Pujols launching a huge home run over left field. He may have moved on but I still follow the Redbirds from afar.

I have been employed for the last six years in an evolving sports development team which has moved from a district to a unitary authority then to a charitable leisure trust. I have been involved in a number of diverse projects, originally delivery focused around national products such as Sport Unlimited and Sportivate; more recently focusing on local strategic work and embedding an improvement culture through the team.

Personally, I am a keen cricketer playing, coaching, and acting as club welfare and development officer for my local club. I live with my wife and young son in South Cheshire.

Jayne McLernon

I hail from Northern Ireland and started my career with Macquarie in Sydney, Australia. I then moved to Morgan Stanley and was based in London and Mumbai, before joining Barclays in 2006, where I held a number of roles across Control and Securitisation. I left Barclays in 2013 to have a career break to look after my young family and in 2015 I joined HSBC in London to run their Europe Stress testing team. In 2017, I joined Standard Chartered where I am currently Global Head of Finance Operational Risk.


BBF Board Nominated Director

Chris Deacon

Competing with a stick, bat or club and a ball of various compositions has always been part of my sporting life before I enthusiastically decided to become involved in baseball in 2008, having previously only been a spectator at handful of games in the US.  In fact, it was my then 5-year-old son who was the catalyst; he started playing and inevitably parents are asked to help out, which ultimately lead to being encouraged to start playing baseball myself in my early 40s. 

In 2012, involvement ratcheted up after joining a new club and my son moving to a new league.  Since then I’ve looked after baseball fields, been an assistant coach, run a team, managed a club, umpired and served on the British Baseball Federation board as the Officials Commissioner. I have also well been fortunate to travel with my family to support my son playing in various locations round Europe.

The last decade in British sport, like in many sectors, has seen huge successes, near misses and importantly changes to improve aspects of governance and development. Expanding access to sports and activities is a cornerstone of the recent sport funding review and with baseball and softball included in the 2020 Olympics, there is a bright future for our sports particularly as they cater for a wide section of the population and arguably wider than many other traditional field sports.  While on the BBF Board, I worked on a project to explore how baseball and softball organisations can work more closely together and look forward to progressing this along with bringing my sporting and professional experience to BaseballSoftballUK.  

Professionally, after leaving the Royal Navy, I have worked in investment services in various roles and more recently have changed sector to payrolling and contracting services, a challenging EU cross-border business even before Brexit. 


BSF Board Nominated Director

Jenny Fromer

Jenny Fromer profile pictureI worked for BaseballSoftballUK for over fifteen years, first as Director of Baseball Operations and from 2005-2017 as Joint CEO and Head of Operations. During my tenure with BSUK, my particular focus and legacy was on strong governance and this was demonstrated in the high regard with which BSUK was held across sport. I was an integral part of successfully securing Sport England investment from 2005-2019.

On leaving BSUK, I took up the voluntary role of President of the British Softball Federation and joined the BaseballSoftballUK Board.

Prior to my time at BSUK, I spent several years working with Major League Baseball, first running their various youth programmes and later as Director of Game Development. I have also previously worked in social housing and run a pair of independent cinemas in the Washington, DC area. My current role is Head of HR for a secondary school in Hammersmith.

I have run a slowpitch softball team, SPAM, for over 25 years and am a devoted New York Yankees fan.

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