Leading British events company appointed to bring look, atmosphere to Premier 12

Thu 11 Dec 2014

Article originally published at www.wbsc.co on 11 December 2014

WBSC Premier 12 Logo

LAUSANNE, Switzerland -- The World Baseball Softball Confederation (WBSC) announced today that The Works has been appointed to design the official look, including Fanzones, of the first edition of The Premier 12, which will be staged in November 2015.

The Works, who has developed the official look for some of the world's biggest sports properties, including the 2014 FIFA World Cup, UEFA Champions League Finals and the 2014 FIVB Men's & Women's World Championships, will manage the brand design and complete artwork rollout for the new flagship pro baseball world championship that will feature the Top 12 National Baseball Teams in the world.

"The WBSC is thrilled to partner with industry leaders like The Works to develop a universally appealing and exciting look that not only captures but enhances what The Premier 12 brand represents, and collectively elevates the profile of the WBSC," said Masaru Yokoo, WBSC Baseball Marketing Director.

The Premier 12 platform, which uses the Top 12 in the WBSC World Baseball Rankings as the qualification method, will award the highest amount of world ranking points of any international baseball event, positioning the world championship as baseball's Grand Prix and distributing US$ multi-millions in prize money.

The Works CEO Roy Webber said: "We are delighted to have been appointed by the WBSC. Baseball is one of the world's biggest sports, and our team is particularly excited with this new challenge. We aim to deliver an official look and rollout that will reflect the global appeal and the position of this exciting new world championship platform."

WBSC's appointment follows last week's agreement in which London-based MP & Silva outright purchased the exclusive worldwide distribution and sponsorship rights of the 2015 and 2019 editions of Premier 12.

The Premier 12 logo and 2015 tournament dates will be unveiled at upcoming press conference in January.

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