‘Pitch In’ : Media Officer

The role of a club or league Media Officer is to maximise press/media coverage for the club or league, ensuring publicity before and after events wherever possible.  This will require you to establish and build relationships with local media.  You may also get your moment in the spotlight and be called upon to act as a spokesperson for the club or league on some news items!

Time commitment:

Around 3-4 hours a week depending on the size and status of the club or league.

What you’ll do:

  • Establish links with local (and in some cases) national newspapers, magazines, radio, television and specific websites to gain publicity for teams, players and events.
  • Research and use all potential promotional opportunities for the club or league.
  • Oversee internal communications channels such as club or league newsletters, websites, welcome packs and notice boards.
  • Inform local media of successes and achievements.
  • Create interesting articles and match reports for club, league and/or Federation websites and local media.
  • Prepare newsletters, flyers and posters.
  • Act as a spokesperson for the club when necessary.
  • Raise the profile of the club through links with local media.

Skills required:

  • Good written and verbal communications skills.
  • Enthusiasm for baseball and/or softball.
  • Media savvy.
  • Efficiency.
  • Good IT skills.
  • The ability to be a "team player".


  • You will be the main voice of the club and you can help to grow its profile.
  • As the person who reports on matches and other club/league activities, you will make new contacts in the areas of sport and journalism.
  • The more you involve people in the club, the more you’ll get out of the role.
  • Learning new skills and developing existing skills through hands-on experience.
  • Personal and professional development and/or training.
  • The ability to explore career or job opportunities in a voluntary capacity.
  • A chance to have fun and meet new people, enjoying the traditional social life that baseball or softball clubs generate.
  • Experiencing new challenges.
  • Supporting your local community, with the personal satisfaction that comes with knowing you have helped others.
  • A written/verbal reference.
  • A brilliant CV booster (73% of employers will employ a candidate with volunteer experience over one without).

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