BSUK launches dedicated website for Hit the Pitch development programmes
Tue 2 Jun 2015
A dedicated website has been launched for Hit the Pitch, BSUK’s major new participation growth programme for softball and baseball. The first phase of the website was released to coincide with the official launch of Hit the Pitch on 1 April and now, two months later, the website -- www.HitthePitch.com -- is fully functional.
Since December 2014, BSUK has been working closely with Deep Red Creative, a Cumbrian-based graphic design and marketing company, to develop a website to not only promote Hit the Pitch but also to help new and existing teams and leagues get started and to grow.
“The Hit the Pitch programme is at the very core of our work to introduce our sports to new participants,” explained Chris Rawlings, BSUK’s National Development Manager. “The newly-launched Hit the Pitch website will be central to the programme, containing information and resources that will allow team organisers and new players to become familiar with baseball and softball in a simple and coherent way. In addition, all new Hit the Pitch members will have their own bespoke members’ area to find new information and opportunities available to them.”
The public area of the new website provides a wealth of information on the programme and its seven key target areas -- clubs and leagues, community groups, companies, Further Education, Higher Education, Leisure and Culture Trusts and schools – as well as public pages for league information, standings and fixtures.
Hit the Pitch leagues and teams will also have access to dedicated login areas providing further resources such as promotional materials, team/league management tools and Organisers’ Packs that can provide information and assistance on getting started, recruiting teams and players and retaining participants.
Individual players will also have their own area, providing them with information on their team and league’s activities as well as newsletters and exclusive partner offers.
“The design and development of the Hit the Pitch website has been both an exciting and extensive digital project to be involved in,” said Sarah Mammatt, Account Director for Deep Red Creative. “The increased functionality of the new site means that both players and organisers can enjoy a great online experience, and the Hit the Pitch site will become a hub for all information and updates for participants going forward.”
Visit the new website – www.HitthePitch.com -- for further details.